Google knows more about us than our mom, partner, or priest. In today's age we have Big Brother levels of data to inform our marketing efforts.

However, while just about anyone can collect that data, it's just a bunch of 1's and 0's if you can't translate it into a brand message.

A Proven Strategic Process

• First, we consult and build (as needed) a sales/marketing tech stack that is optimized for outreach automation and audience conversion. Maybe it's Mailchimp connecting to Convertflow? Perhaps Zoho triggered by Zapier works best? Whatever it is, we find a solution that delivers you the best ROI without bloat or inefficiencies.
• We use a 'data with a pulse' approach to understand exactly what your core audience needs. This ain't no War & Peace sized discovery brief. It's a practical program that can be used immediately.
• Now that we know exactly what your prospective customers are looking for, we create a multimedia content calendar that presents your products/services as enticing solutions.
• We work with your team - scaling up or down as needed - to craft multimedia content that tells your brand story in the RIGHT way.
• We share those sexy pieces of content through the marketing mediums that we've identified to deliver you the best results.

Anna's House

Anna's House, a popular breakfast spot with locations across Michigan was creating beautiful content (have you seen their cinnamon rolls?!) but was struggling to pair this marketing with their revenue goals. Somersault did a deep dive into their digital data to understand where their customers' content appetites were and (more importantly) where they would be in the near future.