Translate digital data into compelling creative.
Understand exactly what your audience is searching for.
Discover what your competitors are missing.
Craft content that converts.
Translate digital data into compelling creative
Understand exactly what your audience is searching for.
Discover what your competitors are missing.
Craft content that converts.
Google knows more about us than our mom, partner, or priest. In today's age we have Big Brother levels of data to inform our marketing efforts.
However, while just about anyone can collect that data, it's just a bunch of 1's and 0's if you can't translate it into a brand message.
Anna's House, a popular breakfast spot with locations across Michigan was creating beautiful content (have you seen their cinnamon rolls?!) but was struggling to pair this marketing with their revenue goals. Somersault did a deep dive into their digital data to understand where their customers' content appetites were and (more importantly) where they would be in the near future.
The result was a a delivery of 3 sales/marketing campaigns complete with digital PR resources, collateral, content categories, UX design, and social media tactics they could immediately implement to hit their specific goals.