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Good Ideas?
Bad Ideas?

You likely won't find many agency blogs that share the things that didn't work out (so maybe this is Bad Idea #1?), but let's face it - they happen.

These are the quirky, unfeasible, yet always creative ideas from Somersault founder Joe Sonheim. Some started in the shower, during happy hour, or as a distraction while changing diapers. Few worked out.

Enjoy!
The Floating Coaster

The Floating Coaster

Elevate your coffee or cocktail hour with an elevated coaster!

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Burrito in a Cake

Burrito in a Cake

Other things can hide in cakes to jump out and surprise you. Why not Burritos?

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S is for Stock Market

S is for Stock Market

Good Idea! The world’s first children’s $ABCs book about the Stock Market.

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Human vs. Chat GPT Stock Market Investing

Human vs. Chat GPT Stock Market Investing

Good idea or Bad idea? Can Chat GPT outperform a human when it comes to investing in the stock market? I ran a 3 month experiment to find out.

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But enough of that...

Here are some certifiably GOOD ideas

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