What we do differently
Telling stories no AI could create.
In the age of AI, all it takes is the click of a button to generate a fully fledged social campaign.
But just because it’s easy doesn’t mean it’s good.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Act like Investigative Journalists
Rather than stay on the surface with lukewarm posts, we put on our scuba gear. We search deeper for stories within your company. We might interview the only woman on your welding team and write a feature on her (instead of slapping up a Canva template with her headshot). We might start a new series to highlight your employees and their different coffee orders. We might snap a video of the squirrel that’s always bringing you comic relief while you work on that project spreadsheet. Above all, we tell an engaging story that connects you with your ideal customers, all while telling the story of your brand.
Digital Advertising
Instead of targeting ‘who they are,’ we build our campaign around ‘what they are interested in.’ We’d still include the foundational targeting (like location), but focus finding the sweet spot between what customers want and what you provide.
$0.33
Average cost per click.
4
Average amount of ads A/B tested against each other to deliver the best results.
2.5X
Average ROI on ad spend.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
With Somersault, we’ve experienced almost comedically high levels of growth. The content they’ve created inspires our audience, sometimes brings them to tears, and always tells our story in an authentic and engaging way.
Dr. Jay Johnson
