Social Stories that Drive Success

How Somersault Turned ASAM’s Social Media Into an Industry Voice

When we took over ASAM’s social media, the LinkedIn account had fewer than 750 followers and very little engagement. The posts were mostly generic updates on events and industry news. And there wasn’t much life behind them.

Instead of more Canva holiday graphics, we dug three layers deeper to find stories actually worth sharing.

The Challenge(s)
  1. Create a growing community of trade contractors, general contractors, and suppliers. 
  2. Draw new members and partners into the ASAM brand.
  3. Tell stories that engage our audience instead of ones they scroll past.
What Somersault Delivered
Event and experience social media content somersault created for a client.
Promotion of upcoming events and member experiences. Approx. 40% of content.
Industry thought leadership social media content somersault created for a client.
Thought leadership and industry best practices. Approx. 15% of content.
Just for fun and engaging content social media content somersault created for a client.
Just for fun/engaging content. Approx. 15% of content.
People and company highlight social media content somersault created for a client.
In-depth stories highlighting member companies and people. Approx. 25% of content.

What Somersault Did

Somersault started with research, particularly by listening to members to understand their true interests and needs. This led to a robust and diverse calendar of conversation-stirring content. With a proven message for a hyper-targeted audience, Somersault then amplified the reach of ASAM’s message through Meta and LinkedIn ads.

See how it’s going

Follow along below on LinkedIn and/or Facebook to see our work in real time.

Linkedin Facebook
did it work?

These numbers don't lie.

69.5%

Annual organic growth in followers

+15%

Engagement rate—over 4x the industry average

+275%

Increase in engagement. Not a typo.

2x

Doubled the amount of new member applications

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions