WMCI Course Catalog

How Somersault Nailed WMCI's Course Catalog Launch

Somersault has been serving the West Michigan Construction Institute  (WMCI) since their doors opened. 

Image illustrating the integrated marketing services Somersault provided to launch the print and digital versions of the WMCI course catalog.
The Challenge(s)
  1. Streamline a frictionless registration process without having to purchase a $50K off-the-shelf software.
  2. Track and categorize incoming leads to personalize messaging.
  3. Attract a diverse student body – turning casual interest into filled classrooms. 
Services
A map showing the strategic WMCI user flow for registration

What Somersault Did

  1. Step 1: We customized a WordPress tech stack to collect leads, automatically add them to multiple databases and save their interests for personalized marketing.
  2. Step 2: We created a full school registration system. Purchasing a registration program off the shelf costs at least $50K/year. 
  3. Step 3: We helped design and launch an integrated marketing campaign including: copywriting, digital advertising, graphic design, and email marketing.

 

 

See how it turned out

Explore an interactive course catalog. And consider supporting a school doing some amazing work!

Web catalog

Put yourself in the boots of a new student looking for a course that fits their schedule:

Print catalog
A photo collage of students at the West Michigan Construction Institute.
did it work?

Yes.

439

New students enrolled – up from 130 the year before! 

48%

Increase in tuition & program revenue.

3.5x

Return on social media ad spend.

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions