How Somersault Designed MCOY 2026 to Be Unforgettable
A memorable event starts long before people walk through the doors. For MCOY, Somersault built the brand, campaign, and event experience that helped draw one of the largest crowds in its history. And once they arrived, we helped give 300+ attendees a night they won’t forget.
The Challenge(s)
- Build a distinctive identity for the Michigan Contractor of the Year Awards in a crowded event landscape.
- Attract sponsors and partners to support the event.
- Develop a cohesive campaign across digital advertising, email, social media, signage, swag, sponsorship materials, and award recognition.
- Create an event experience that feels distinct from other awards and networking events.
What Somersault Delivered
- Theme and Brand Development
- Visual Identity, Logos, and Graphics for Digital and Print
- Social Media and Email Marketing Strategy
- Post-Event Storytelling
- Digital Ad Strategy & Execution
- A Full Marching Band
What Somersault Did
- Step 1: We customized a WordPress tech stack to collect leads, automatically add them to multiple databases and save their interests for personalized marketing.
- Step 2: We created a full school registration system. Purchasing a registration program off the shelf costs at least $50K/year.
- Step 3: We helped design and launch an integrated marketing campaign including: copywriting, digital advertising, graphic design, and email marketing.
See how it turned out
MCOY 2026 drew one of its largest crowds, with 300+ attendees and a satisfaction rate of over 97%.
Check out this recap story, which captured 6X the usual impressions and had an 84% engagement rate (compared to the average 3.5%).
did it work?
Yes.
97%
Average satisfaction rating!
305
Attendees
8
Unique event experiences, including a live marching band
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
